One issue when it comes to sending CVs is that most applicants only have PDF files of them. It automatically tells one thing: that people don’t edit or modify their CVs. That you use one CV for every job you apply for. This won’t help.
You can’t use the same CV for every job you apply for. You tailor-make it looking at the job advert. Also, as you keep gaining experience and doing short courses, you keep entering such information. CV modification is an all-time thing.
Some applications get rejected because employers can easily pick that the CV you sent was intended for some other different job totally unrelated to the one you applied for. That way, you come across as someone who is careless and pays no ounce of attention to your work.
We have said it before, look at the job requirements in the advert then tailor-make your CV and letter to suit those requirements. For example, you can’t apply for an HR job with a CV whose career objective says, ‘a self-driven accountant with the will to apply my knowledge in the field of accounting’.
Such a mistake says to the employer that this person is applying for a job with a CV he/she used to apply for an accountant job and there goes your application to the dust bin. Because who’s going to hire someone that doesn’t double-check their work? You must keep your CV in word format for easier modification.
Also, talk to the HR practitioners from both private and Public sector for guidance. We want you to get that job this year. Good luck!