Festus Malakia, CEO of Unique Empowerment and Employment Initiative Foundation, initiates N$3.00 campaign to assist local businesses.
As the Covid-19 hit the country in April, Start- Up in partnership with the Ministry of Industrialization and Trade and GIZ urged small enterprises to apply for a relief grant, unfortunately formal requirements and documentation hindered most to benefit from such grants or loans.
The foundation identified hundreds of women and youth trading small enterprises who were negatively affected by the Covid-19 pandemic, hence the UEEI foundation pitched an operation relief that will cater for women and youth owned small businesses.
The SMS fundraising campaign pursues to collect funds from the public, which will be used to assist 20 businesses from the informal sectors around Erongo and Khomas, the first 10 will be youth owned and the other 10 are women owned businesses.
According to Malakia “the selected beneficiaries will be empowered to a soft-training skills and, granted registration for e-commerce platform to reach a wider market”.
Biashara Newspaper understands that the campaign is not under any Ministry, but the Foundation has worked with various stakeholders such as Tambula an E-commerce platform for marketing and trading.
“The sms will run for three months, the public can send a message to 20209 with the word COVID 19” said Malakia.