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There’s No Secret about Running a Business in Namibia

Almost every business idea works in Namibia. There’s really no special secret about running a business in this country. You don’t need to spend time looking for the best business idea, writing proposals or paying creatives to draft for you a business plan. You don’t need to read a million business books or attend some motivational talks.

When it comes to business in Namibia, there is just one secret; “just start, and be consistent for at least two years.”

The two years part is the scariest part of your business journey. Because that is the time of tribunals. That is your time in the desert, in the wild. This is when your faith is tested and you need to pass this test. That is when people will make fun of you. That is when you will show up at business meet-ups and people will be feeling better than you.

Everyone will be dropping some big names. I work for NamPower, I worked with Telecom on a fibre project, and I am a business consultant with 25 years of industry experience. And you will have nothing but a mini-shop, in fact, a small container in the slums of Katutura. It is in these two years that you learn the value of every single cent. You learn aspects of business compliance. You learn the tricks of the game. You get to know where to source things from. You become an expert in your field. Those two years are always hell.

A few days ago, our newspaper met with a guy, his name is Mushi and he is hard at marketing. We call him hard at marketing because this man has something to show for it, he can sell anything to anyone; if he was in the Garden of Eden he probably would have sold the fruit back to the serpents.

A few years back, he took a bold move to start a side hustle. He saw an opportunity in sales, advertising and plain marketing, but with a focus on solar and renewable energy. He started. He never had any solar experience, he didn’t understand DC or AC components, investors, batteries or watts; all he had was a vision. So he reached out to some friends who were in the business and got some basic lessons of the trade. He got some money and invested in his first project.

Then he began looking for business opportunities. He started within his circle of friends. “Hey, do you know that solar energy saves you a lot of costs or do you know that converting your geyser to solar actually saves you money?” Then he would sell them the products. Every day he would be on Facebook and WhatsApp, with a new product and a video on sales and leadership management, just improving himself.

Of recent, he even offers a short course in sales and leadership management which attracted interest from aspiring entrepreneurs in all parts of Africa. He also went from selling just smaller solar components to designing systems for houses, offices and commercial farms to all. He is so good at the game that he only needs to listen to what you need once and then design for you a system that suits your needs.

So, today when you check out Mushi Bio Power Solar Energy Namibia you may wonder, what’s the secret to this business? No big secret. It is that consistency, showing up every single day to get better at what you do, having those weeks when no customer is calling. Give this man some more years and he will have revolved to something even bigger in this field.

When we always meet him, we tell him; “educated people are a problem, we overthink things, we want something formal and presentable.” That’s why ignorance is bliss. When an educated person wants to start a business, they are thinking of all the obstacles. “I need a logo, I need a website, I need BIPA approvals, I need to register with SSC, what about Equity, oh there is also Finance.”

But for a man of Mushi’s caliber, if he wants to start a factory he will ask someone; “so what equipment do I need?” They will give him a list and he proceeds to suppliers. He simply learns along the way. He will only learn about all the mandatory documents when they come to close the factory. That is when he will complete that process. This man just starts and will be consistent at it.

So until you are ready to face those two years of awakening in a business, don’t fool yourself by looking for business tips, there is no business tip. All other tips you learn on the job during those two years. Checkout his Facebook page .

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