While the public sector is portrayed as the ‘leading lights’ of the economy, the Ministry of Information and Communication Technology (MICT) urged the business fraternity to actively participate in the implementation of the just-launched Nationhood and National Pride Programme.
The programme was launched a fortnight ago with the aim to unite the Namibian people and inculcate the spirit of patriotism among the citizens. It’s agreed that “Nationhood” is the thread that binds a people to their natural or acquired habitat, where citizens, working together in harmony, share that nations’ challenges, pride and destiny.
A truly and completely united Namibia is the one that demonstrates high levels of social cohesion, citizens are proud of their country and respect one another and the nation is driven to one common goal regardless of differences. Our diversity is our strongest link to capitalise in forging unity that all Namibians should be proud of.
The NNP programme also advocates for the equal distribution and sharing of resources amongst all citizens, which is where the private sector is called upon to collaborate with the government in promoting issues of nation-branding, applying branding and marketing communications techniques to promote a nation’s image. Businesses should use the tools of branding to change the behaviour, attitudes, identity or image of a nation in a positive way. State-owned enterprises and other businesses are thus tasked to buy in this national programme that comprises of 12 key pillars.
The government needs to play the facilitator in this space, streamlining the difficult regulatory provisions restricting the corporates from playing an elaborate role while leaving the trading sector in the hands of the business community. Businesses, whether big or small are expected to maintain, and where necessary, restore Namibia’s ability to compete in the world market.
The business community is once again reminded that their role goes beyond their performance in the arena of business, which is exclusively oriented towards generation of profit for the shareholders, and that they should work together to build Namibian infrastructures and economy.
Source: Ministry of Information and Communication Technology (MICT), National Strategic Framework on Nationhood & National Pride (2020-2025)