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Local tailors thrive despite the economic dip

While the clothing and fashion industry has faced challenges because of a combination of recession shocks, restricted movements of goods from suppliers and different channel shifts due to the Covid-19 pandemic, ‘there has been a steady business growth for local tailors over the past few months’ local tailor said.

Ruusa Petrus, a professional local tailor and owner of UbuntuFlair, told Biashara newspaper that, “while the tailoring industry isn’t immune to these downturns, we’ve seen before that when times are tough, our industry in Namibia tends to thrive.”

The tailoring industry has continually proven its ability to thrive and adjust to where, what, and how consumers buy, despite the economic recessions caused by the Covid-19 pandemic. When the countries halted the movements of goods from one country to another and trade to quell the spread of the coronavirus, most of the customers turned to local tailors for clothes. This gave local tailors an opportunity to supply customers with fashionable custom made fits which suit them.

“People need to understand that a lot of things have changed. The way people used to cross borders to buy anything they wanted from China or anywhere is no longer possible. This has benefited us (local tailors) especially during the wedding seasons. People order with us more, I must admit, they now have trust in Namibia fashion sector’s long-term potential” she said.

Ruusa said COVID-19 and the related economic turmoil has put stress on businesses around the world and poses an existential threat for many enterprises, however local tailors need to embrace this time and navigate this uncertainty and turn unpredictability into resourceful innovation for customers.

“ Business owners need to reframe,  as a fashion designer, I might realize that can produce and sell stylish different wears which customers will normally order from elsewhere, while musicians who had their performances cancelled due to COVID-19 can start capturing new audiences by teaching instruments online; it’s all about innovation” she added.

UbuntuFlair is fashion house based in Windhoek that offers unique, sassy, yet modest fashion, ready to wear fits for walk ins for  both and men and women.

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