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Gazza urges corporates to emulate Top Score in using local musicians for promotions

Gazza told Biashara newspaper that while not all corporates believe in local talents, having a musician market a product can be a powerful tool for marketing, lauding Top Score’s feature of Nigga Get Rich in their recent promos. “Musician are able to promote everything from products to services and even social causes. We also have substantial social networks and people are always interested in the trends and products that we endorse” Gazza said.

The Chelette hit maker who is also a brand ambassador for Windhoek Draught says that corporates need to have faith in local artists because they have a potential to make the brands stand out. “It’s sad that despite the number of influential artists and celebrities we have in the country, you still see billboards with models you don’t know. Corporates need to understand that having well-known celebrity or artist on your ads drives the sales of many products. These days, celebrity advertisement can tap into the social media following of celebrities which is direct access to thousands of eyes for a product in addition to the credibility of a celebrity endorsement” he added.

Gazza who enjoyed a long and healthy relationship with Namibia Breweries limited said the relationship between musicians and brands is a mainstay of marketing. He urged artists to market themselves and be good brand ambassadors. He added that consumers expect artists to serve as connectors between them and the brand they promote, whether that means fostering connection with through their music or bringing together people with different perspectives.

“Deciding what you give your time is really important, you have a wonderful kind of fortune, being a musical artist that gives you a certain amount of influence, so the selection is super important. Audiences can sense insincerity in a heartbeat and endorsing a product for the wrong reasons will destroy your artistic credibility” He said

Gazza said that he promotes local businesses for free as long as they are not conflicting with the endorsement deals he gets paid for.

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